BEAUTY LAND CLINIC Brand Identity & CIS SystemBrand Identity, Taipei

美麗境界診所品牌識別與 CIS 系統
BEAUTY LAND CLINIC Brand Identity & CIS System

以一筆玫瑰線條與勃根地酒紅色調，從幾何拓撲推演到空間病歷系統的醫美 CIS 識別規劃
A Single-Line Rose and Deep Burgundy Palette — A Complete Aesthetic Clinic CIS System from Topological Evolution to Spatial & Clinical Touchpoints

美麗境界診所的品牌識別，從一朵以「單一連續線條」勾勒的盛開玫瑰開始。賦仕空間透過有機花形採集、一筆拓撲抽象化與橢圓幾何曲率調校，將手繪般的輕盈筆觸與沉穩的勃根地酒紅（#4E2127）、香檳霧金（#C8AD7F）及暖灰美術紙相結合，建構出完整的醫美診所 CIS 視覺識別系統，延伸至名片、立體金屬牆面標識與精裝顧客病歷夾。

The brand identity for BEAUTY LAND CLINIC begins with a blooming rose drawn in a single unbroken line. Through botanical silhouette analysis, continuous-path topological abstraction, and elliptical curvature calibration, FORSPACE STUDIO developed a comprehensive Corporate Identity System (CIS) that pairs hand-drawn lightness with Deep Clinical Burgundy (#4E2127), Champagne Rose Gold (#C8AD7F), and Warm Silk Grey paper stocks across business cards, dimensional wall signage, and custom patient record folders.

I. 一筆連綿的玫瑰：標誌四階段幾何推演

標誌的演化始於對自然盛開玫瑰與蘭花側影的有機觀察（Step 01）。設計團隊運用「單一連續路徑」的拓撲構成手法，讓左葉、核心花冠、側生花苞至右葉在一筆不斷的軌跡中一氣呵成，象徵醫美療程從諮詢、施作到術後呵護的完整連貫（Step 02）；隨後導入 -10° 與 +8° 傾角的諧波橢圓幾何精修花瓣弧度與筆壓變化（Step 03），最終與下方水平襯線基座及中英雙語標準字結合成優雅的定案標誌（Step 04）。

II. 幾何製圖網格與中英標準字架構

在 CIS 製圖規範中，一筆玫瑰圖騰嚴格遵循 14.0X × 6.0X（長寬比 2.35 : 1）的橫向舒展比例，最小線條間距維持 ≥ 0.25X，確保在燙金與活版打凹工藝下清晰俐落。英文「BEAUTY LAND CLINIC」採用高對比現代襯線體並延展首尾底線托起花朵；中文「美麗境界診所」選用古典明體系統，延伸出直式主組合、病歷表單橫式標頭與書背直式燙金三套規範。

III. 勃根地酒紅色彩計畫與臨床空間應用

跳脫醫美常見的甜膩粉紅，品牌主色調定錨於深邃勃根地酒紅（#4E2127，45%），輔以香檳玫瑰霧金（#C8AD7F，25%）、暖灰肌理美術紙（#D8D3CD，18%）與凝脂米白（#F5F2EB，12%），貫穿燙金壓印名片、大廳 8mm 拉絲香檳金立體金屬牆面字，以及內附臉部美學評估圖表的精裝顧客病歷夾。

I. A Rose in One Unbroken Line: 4-Stage Logo Evolution

The evolution of the mark begins with an organic study of blooming rose and orchid silhouettes (Step 01). Moving away from literal botanical illustration, the design employs single-line topological abstraction so that left leaf, central corolla, side bud, and right leaf emerge from one continuous stroke—symbolizing seamless, end-to-end medical aesthetic care (Step 02). Harmonic ellipses tilted at -10° and +8° govern the petal curvature and calligraphic stroke modulation (Step 03), anchoring into the horizontal serif baseline and bilingual wordmark (Step 04).

II. Modular Construction Grid & Typographic Hierarchy

Governed by a 14.0X × 6.0X (2.35 : 1) modular grid with a minimum 0.25X stroke clearance for crisp hot-foil stamping, the mark pairs a high-contrast modern serif for BEAUTY LAND CLINIC with refined Mingti Chinese typography across centered, horizontal clinical-header, and vertical foil spine lockups.

III. Deep Burgundy Colour Architecture & Clinical Touchpoints

Anchored by 45% Deep Clinical Burgundy (#4E2127), 25% Champagne Rose Gold (#C8AD7F), 18% Warm Silk Grey (#D8D3CD), and 12% Porcelain Off-White (#F5F2EB), the CIS unifies foil-debossed business cards, 8mm dimensional brushed champagne-gold lobby signage, and bespoke ring-bound patient record folders with custom facial-mapping sheets.

材質 Materials ｜勃根地紅古銅電化鋁燙印與微幅打凹名片、8mm 拉絲香檳金 3D 立體金屬牆面標識、勃根地酒紅織紋精裝病歷夾與 120g 凝脂道林紙內頁
Burgundy-Copper Hot Foil Stamping & Debossed Cardstock, 8mm Dimensional Brushed Champagne-Gold Wall Signage, Burgundy Linen Patient Record Folder & 120gsm Archival Consultation Sheets
攝影 Photography ｜ FORSPACE STUDIO Archive