FEATHERY SPA Brand Identity & CIS SystemBrand Identity, Taipei

FEATHERY SPA Brand Identity & CIS System

以一根羽毛的輕盈，從 58° 揚角幾何推演到盲壓紙品、刺繡織品與精油包裝的芳療 SPA 完整 CIS 系統
The Lightness of a Single Feather — A Complete Aromatherapy Spa CIS System from 58° Geometric Evolution to Debossed Paper, Tonal Embroidery, and Packaging
翩翩芳廂（FEATHERY SPA）是一間專注於感官療癒的精品芳療 SPA。賦仕空間以「羽毛掠過肌膚的輕盈觸感」為核心，透過飛羽與芳療花瓣的共生幾何推演，將極細單線圖騰與連綿手寫體「Feathery Spa」及修長直式中文標準字「翩翩芳廂」完美融合。全套 CIS 系統以靜謐深青（#22383C）、晨霧灰（#D6D5D1）與溫潤木質棕（#4A382E）構成自然光譜，並運用無墨盲壓、同色刺繡與霧膜包裝工藝，讓品牌在紙張、織品與香氣之間都能被溫柔感知。
FEATHERY SPA is a boutique aromatherapy sanctuary built around the sensation of a single feather brushing the skin. Through geometric evolution uniting ascending plume and botanical petals, FORSPACE STUDIO crafted a complete Corporate Identity System (CIS) that pairs an airy hairline emblem with bespoke Feathery Spa script and a slender vertical 翩翩芳廂 logotype. Anchored by Deep Sanctuary Teal (#22383C), Misty Morning Grey (#D6D5D1), and Warm Cocoa Brown (#4A382E), the system comes to life through blind debossing, tonal silk embroidery, and soft-touch essential oil packaging.

I. 飛羽與花瓣的共生：標誌四階段幾何推演

標誌的設計演進始於對「輕羽拂膚、身心舒展」與芳療植物花瓣的感官採集（Step 01）。設計團隊先以微弧水平水波線定錨靜謐基線，並確立 58° 向右上方揚起的羽軸傾角與三枚漸進展開的花瓣軸線（Step 02）；隨後以精準圓弧曲率（R1 = 2.2X、R2 = 3.2X）將線條淬鍊為 0.35pt 等線極細筆觸（Step 03），最終將連綿流暢的「Feathery Spa」手寫體嵌入水波基線右下方，完成兼具空氣感與書寫韻律的定案標誌（Step 04）。

II. 雙軌標準字架構與製圖網格規範

因應芳療品牌橫跨「觸感紙品織品」與「修長瓶器包裝」的多元載體需求，CIS 系統建立了雙軌並行的標準字架構：其一為「羽毛圖形＋手寫體橫式主組合」，遵循 12.0X × 8.5X 網格與四周 1.5X 安全淨空規範；其二為專為精油外盒與空間柱面設計的「修長直式中英雙語標準字」，於「翩」字羽部筆畫融入輕盈揚起的弧度。

III. 森林晨霧色譜與盲壓刺繡觸覺工藝

色彩計畫取自森林深處與靜水包廂：45% 靜謐深青松綠（#22383C）、25% 晨霧灰棉紙色（#D6D5D1）、18% 溫潤木質可可棕（#4A382E）與 12% 柔光素麻米白（#F4F2EE），並透過晨霧灰長纖維棉卡無墨盲壓打凹、深青斜紋織品霧銀灰同色系刺繡、雕塑按摩精油包裝與《Feathery Story 翩翩故事》摺頁冊，以觸覺完成視覺。

I. Plume, Petals, and Ripple: 4-Stage Logo Evolution

The logo evolution begins with a sensory exploration of a weightless feather and aromatherapy flower petals (Step 01). A gentle horizontal water ripple line establishes a tranquil baseline, from which three progressive petals and a 58° ascending feather quill emerge (Step 02). Circular curvature calibration (R1 = 2.2X, R2 = 3.2X) distils every contour into a uniform 0.35pt monoline hairline engineered for blind debossing and fine embroidery (Step 03), before interlocking the flowing Feathery Spa calligraphic script beneath the right ripple baseline (Step 04).

II. Dual-Track Lockup Architecture & Construction Grid

To serve touchpoints ranging from wide stationery cards to slender essential oil flacons, the CIS establishes a dual-track lockup architecture: the primary horizontal feather-and-script lockup governed by a 12.0X × 8.5X grid and 1.5X isolation zone, paired with a slender vertical bilingual logotype (翩翩芳廂 / FEATHERY SPA) designed for packaging spines.

III. Sensory Colour Palette & Tactile Craft

Anchored by 45% Deep Sanctuary Teal (#22383C), 25% Misty Morning Grey (#D6D5D1), 18% Warm Cedar & Cocoa Brown (#4A382E), and 12% Soft Linen Off-White (#F4F2EE), the identity completes the visual through the tactile: deep blind debossing on uncoated cotton stock, tonal satin-stitch embroidery on dark teal twill textiles, Sculpture Massage Oil packaging, and the Feathery Story editorial booklet.

材質 Materials ｜ 晨霧灰長纖維棉卡無墨盲壓打凹名片、深青斜紋水療織品同色系絲光刺繡、深青膚觸霧膜精油外盒與木質棕磨砂瓶身、素麻米白美術紙品牌故事摺頁冊
Blind-Debossed Misty-Grey Cotton Cardstock, Tonal Satin-Stitch Embroidery on Dark Teal Twill Textile, Soft-Touch Matte Deep-Teal Oil Box & Cocoa-Brown Bottle, Soft Linen Editorial Booklet
攝影 Photography ｜ FORSPACE STUDIO Archive
CIS Sheet 03: Dual-track horizontal script and vertical packaging spine typography system
CIS Sheet 04: Deep Sanctuary Teal, Misty Grey, and Cocoa Brown colour & tactile craft system
Close-up of tonal satin-stitch embroidered feather emblem on dark twill textile
Warm cocoa-brown Sculpture Massage Oil bottle with matte deep-teal packaging box
Inner spread of the Feathery Story brand booklet with minimalist bilingual typography